The Importance of Environmental Knowledge for Private and Public Sphere Pro-Environmental Behavior: Modifying the Value-Belief-Norm Theory
The Importance of Environmental Knowledge for Private and Public Sphere Pro-Environmental Behavior: Modifying the Value-Belief-Norm Theory Abstract The promotion of pro-environmental behavior is regarded as very important in solving environmental problems. The Value-Belief-Norm (VBN) theory usually emphasizes internal factors; however, we have transformed this theory by including the environmental knowledge as an external factor.…